B2B-Marketing-Will-Never-Be-the-Same-and-That’s-a-Good-Thing-guest-post
B2B-Marketing-Will-Never-Be-the-Same-and-That’s-a-Good-Thing-guest-post

We are living in unprecedented times. The impact of the COVID-19 pandemic has fundamentally upended every aspect of our global economy and professional careers. According to experts, this crisis will create a “new normal” and change the trajectory for many commonplace facets of our everyday lives. This shift also holds for B2B enterprises and marketing teams, and I’m ecstatic for the opportunities that lie ahead.

Winston Churchill famously said, “Never let a good crisis go to waste.” Adversity — and even some chaos — serve as a powerful catalyst to challenge old assumptions, accelerate innovation and make bold changes.

Over the past decade, B2B companies across a variety of industries have been slow to universally embrace digital transformation. Specifically, when compared to their B2C counterparts, most B2B companies acknowledged their shortcomings to effectively deliver personalized and data-driven customer experiences at scale. In fact, nearly 90% of B2B marketers think their organizations need to be equally focused on customer experience as their B2C counterparts. Often the culprit can be found in data and organizational silos, technology, skillset deficiencies, and old-fashioned corporate politics and inertia.

To compound this challenge, B2B marketers have increasingly faced a ruthless, unpredictable, and non-linear sales process involving multiple decision-makers and dispersed buying groups, compared to just one person in a typical B2C context.

While the COVID-19 pandemic has left a wake of loss and misfortune, there will be some silver linings. Our new digital-only reality and “new normal” will accelerate digital transformation across every B2B enterprise. More importantly, this momentum will serve as the catalyst to resolve those vexing technology, skills, and organizational challenges that have prevented marketing teams from fully delivering a rich customer experience at scale.

RELATED ARTICLESMORE FROM AUTHOR

83 COMMENTS

  1. Your point of view caught my eye and was very interesting. Thanks. I have a question for you.

  13. Excellent site. Plenty of useful info here. I¦m sending it to several friends ans additionally sharing in delicious. And certainly, thank you in your effort!

  20. Great remarkable issues here. I?¦m very satisfied to see your post. Thanks so much and i am taking a look ahead to contact you. Will you kindly drop me a e-mail?

  21. Appreciate it for this post, I am a big fan of this website would like to keep updated.

  22. I’m not sure where you’re getting your info, but great topic. I needs to spend some time learning more or understanding more. Thanks for great info I was looking for this information for my mission.

  25. I’ve been exploring for a little for any high quality articles or blog posts on this kind of area . Exploring in Yahoo I eventually stumbled upon this web site. Studying this information So i am happy to express that I have a very just right uncanny feeling I came upon just what I needed. I most definitely will make sure to do not omit this website and give it a glance on a continuing basis.

  26. fantastic points altogether, you just gained a brand new reader. What would you recommend about your publish that you simply made a few days ago? Any sure?

  27. I was examining some of your posts on this website and I think this site is really instructive! Keep posting.

  28. Some really wonderful blog posts on this web site, appreciate it for contribution. “Be absolutely determined to enjoy what you do.” by Sarah Knowles Bolton.

  29. Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.

  30. webside er virkelig bemærkelsesværdig for folks oplevelse, godt,

  31. Também tenho o seu livro marcado para ver coisas novas no seu blog.

  32. på grund af denne vidunderlige læsning !!! Jeg kunne bestemt virkelig godt lide hver eneste lille smule af det, og jeg

  33. råb ud og sig, at jeg virkelig nyder at læse gennem dine blogindlæg.

  34. In this great pattern of things you actually receive an A+ with regard to effort. Where you misplaced me was first on your facts. As it is said, details make or break the argument.. And it couldn’t be more correct here. Having said that, let me tell you just what exactly did work. Your text can be quite engaging which is probably the reason why I am taking an effort in order to comment. I do not make it a regular habit of doing that. Next, whilst I can certainly see a leaps in logic you make, I am not convinced of just how you appear to unite your points that make your conclusion. For right now I shall yield to your point but hope in the foreseeable future you link your facts better.

  35. muito dele está a aparecer em toda a Internet sem o meu acordo.

  40. at web, except I know I am getting familiarity all the time by reading thes pleasant posts.|Fantastic post. I will also be handling some of these problems.|Hello, I think this is a great blog. I happened onto it;) I have bookmarked it and will check it out again. The best way to change is via wealth and independence. May you prosper and never stop mentoring others.|I was overjoyed to find this website. I must express my gratitude for your time because this was an amazing read! I thoroughly enjoyed reading it, and I’ve bookmarked your blog so I can check out fresh content in the future.|Hi there! If I shared your blog with my Facebook group, would that be okay? I believe there are a lot of people who would truly value your article.|منشور رائع. سأتعامل مع بعض هذه|

  45. ) Vou voltar a visitá-lo uma vez que o marquei no livro. O dinheiro e a liberdade são a melhor forma de mudar, que sejas rico e continues a orientar os outros.

  46. nogensinde løbe ind i problemer med plagorisme eller krænkelse af ophavsretten? Mit websted har en masse unikt indhold, jeg har

  47. e dizer que gosto muito de ler os vossos blogues.

  48. Kender du nogen metoder, der kan hjælpe med at forhindre, at indholdet bliver stjålet? Det ville jeg sætte stor pris på.

  50. fortsæt det gode arbejde stipendiater. Med at have så meget indhold og artikler gør du det

  51. Znáte nějaké metody, které by pomohly omezit krádeže obsahu? Rozhodně bych ocenil

  52. Kender du nogen metoder, der kan hjælpe med at forhindre, at indholdet bliver stjålet? Det ville jeg sætte stor pris på.

  53. e dizer que gosto muito de ler os vossos blogues.

  54. på grund af denne vidunderlige læsning !!! Jeg kunne bestemt virkelig godt lide hver eneste lille smule af det, og jeg

  56. pokračovat v tom, abyste vedli ostatní.|Byl jsem velmi šťastný, že jsem objevil tuto webovou stránku. Musím vám poděkovat za váš čas

  61. at web, except I know I am getting familiarity all the time by reading thes pleasant posts.|Fantastic post. I will also be handling some of these problems.|Hello, I think this is a great blog. I happened onto it;) I have bookmarked it and will check it out again. The best way to change is via wealth and independence. May you prosper and never stop mentoring others.|I was overjoyed to find this website. I must express my gratitude for your time because this was an amazing read! I thoroughly enjoyed reading it, and I’ve bookmarked your blog so I can check out fresh content in the future.|Hi there! If I shared your blog with my Facebook group, would that be okay? I believe there are a lot of people who would truly value your article.|منشور رائع. سأتعامل مع بعض هذه|

  62. Com tanto conteúdo e artigos, alguma vez se deparou com problemas de plágio ou violação de direitos de autor? O meu site tem muito conteúdo exclusivo que eu próprio criei ou

  63. مرحبًا، أعتقد أن هذه مدونة ممتازة. لقد عثرت عليها بالصدفة ;

  64. Esta página tem definitivamente toda a informação que eu queria sobre este assunto e não sabia a quem perguntar. Este é o meu primeiro comentário aqui, então eu só queria dar um rápido

  65. Heya i am for the first time here. I came across this board and I find It truly useful & it helped me out a lot. I hope to give something back and aid others like you aided me.

  66. information.|My family members every time say that I am killing my time here

  67. pokračujte v pěkné práci, kolegové.|Když máte tolik obsahu a článků, děláte to?

  68. The root of your writing whilst sounding reasonable at first, did not really sit perfectly with me personally after some time. Someplace within the paragraphs you were able to make me a believer but only for a very short while. I still have a problem with your jumps in assumptions and you would do well to help fill in all those gaps. In the event you can accomplish that, I could undoubtedly be impressed.

  69. Com tanto conteúdo e artigos, alguma vez se deparou com problemas de plágio ou violação de direitos de autor? O meu site tem muito conteúdo exclusivo que eu próprio criei ou

  72. har også bogmærket dig for at se på nye ting på din blog Hej! Har du noget imod, hvis jeg deler din blog med min facebook

  75. Hmm is anyone else experiencing problems with the pictures on this blog loading? I’m trying to determine if its a problem on my end or if it’s the blog. Any suggestions would be greatly appreciated.

  76. الاستمرار في توجيه الآخرين.|Ahoj, věřím, že je to vynikající blog. Narazil jsem na něj;

  79. Undeniably believe that which you said. Your favorite reason seemed to be on the internet the simplest thing to be aware of. I say to you, I definitely get annoyed while people think about worries that they plainly don’t know about. You managed to hit the nail upon the top and also defined out the whole thing without having side-effects , people could take a signal. Will likely be back to get more. Thanks

  81. Youre so cool! I dont suppose Ive read something like this before. So nice to seek out any individual with some original ideas on this subject. realy thank you for starting this up. this web site is one thing that’s wanted on the internet, someone with a little bit originality. helpful job for bringing one thing new to the internet!

LEAVE A REPLY

Please enter your comment!
Please enter your name here