Building-a-B2B-Marketing-Budget-for-Uncertain-Times
Building-a-B2B-Marketing-Budget-for-Uncertain-Times

The pandemic is prompting B2B marketers to revisit their budgets and outreach strategies. There’s never been a better time to implement revenue-focused metrics so you can allocate spend more efficiently.

To bend the curve and save lives during the COVID-19 crisis, people stayed home, and businesses scrapped roadshows, conferences, and other events. Some companies reduced staff and slashed budgets, and millions are working from home. While this disruption affects people’s lives and livelihoods, it also has a major impact on Marketing plans and budgets. For B2B marketers, there’s no time better than right now to build a B2B Marketing budget and plan that focuses both on Marketing efficiency and revenue generation.

As B2B marketers restructure campaigns and create new budgets, many are thinking about shifting investments to digital channels. It makes sense under the circumstances. But if you’re reallocating spend to do more with less, you need to make sure every investment pays off during this uncertain time, which means investing as efficiently as possible. These high-level tips can help you get started:

  • Revisit your Ideal Customer Profile (ICP) and validate targets, making adjustments to account for the economic fallout of COVID-19.
  • Study funnel metrics, and find a way to accurately attribute revenue to campaigns so you know what works and what doesn’t.
  • Select a message, content types, and specific channels, and then test combinations.
  • Determine which combination worked best, and use that mix for a larger campaign.

With the basics recalibrated, you’ll be in a better position to move forward with your strategy, but keep in mind that maximizing efficiency requires drilling down into the data to understand which types of digital marketing are working best from a revenue generation standpoint. Point solutions that provide data on clicks and page views are nice, but you’ll need data that sheds light on revenue and sales.

RELATED ARTICLESMORE FROM AUTHOR

919 COMMENTS

  1. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  13. Fantastic web site. Lots of helpful information here. I am sending it to some friends ans additionally sharing in delicious. And obviously, thanks for your effort!

  22. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get several e-mails with the same comment. Is there any way you can remove me from that service? Thanks!

  23. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  24. Great blog here! Also your website so much up fast! What host are you the usage of? Can I am getting your associate hyperlink in your host? I desire my website loaded up as quickly as yours lol

  25. I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  26. It is the best time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I want to suggest you some interesting things or suggestions. Maybe you can write next articles referring to this article. I wish to read even more things about it!

  27. Hi my friend! I wish to say that this post is amazing, nice written and include almost all significant infos. I¦d like to peer extra posts like this .

  29. I have not checked in here for some time since I thought it was getting boring, but the last several posts are good quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂

  30. Great ?V I should definitely pronounce, impressed with your site. I had no trouble navigating through all tabs as well as related info ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or something, site theme . a tones way for your customer to communicate. Nice task..

  32. I think this website holds some very great information for everyone. “The human spirit needs to accomplish, to achieve, to triumph to be happy.” by Ben Stein.

  33. Thank you for sharing excellent informations. Your site is so cool. I am impressed by the details that you have on this website. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for more articles. You, my pal, ROCK! I found simply the information I already searched everywhere and simply could not come across. What a perfect web-site.

  34. I precisely desired to thank you very much once again. I am not sure the things I would’ve followed without the advice discussed by you on such area of interest. It absolutely was a very troublesome crisis in my position, however , encountering a new expert form you dealt with that forced me to jump over gladness. Now i’m thankful for this support as well as wish you recognize what a great job you were putting in training the rest through your blog post. I’m certain you’ve never met all of us.

  35. I have been exploring for a little bit for any high quality articles or blog posts in this kind of area . Exploring in Yahoo I eventually stumbled upon this site. Studying this information So i am happy to convey that I have an incredibly excellent uncanny feeling I came upon just what I needed. I so much certainly will make certain to do not omit this website and provides it a look regularly.

  36. you are really a excellent webmaster. The web site loading pace is amazing. It seems that you’re doing any distinctive trick. Moreover, The contents are masterpiece. you’ve performed a fantastic task in this subject!

  38. I used to be very pleased to seek out this net-site.I wanted to thanks on your time for this wonderful read!! I undoubtedly having fun with every little little bit of it and I’ve you bookmarked to take a look at new stuff you weblog post.

  39. After research a number of of the weblog posts in your web site now, and I really like your method of blogging. I bookmarked it to my bookmark website record and will be checking again soon. Pls try my web site as properly and let me know what you think.

  42. viagra 25mg for sale VGR Sources generic viagra over the counter canada

  43. generic viagra lowest price: VGR Sources – online pharmacy canada generic viagra

  44. buy female viagra from united states: VGR Sources – sildenafil citrate generic viagra

  48. female viagra pill prescription VGR Sources where to buy sildenafil online with paypal

  53. canadian prices for sildenafil VGR Sources sildenafil medication cost

  56. sildenafil pills in india: VGR Sources – sildenafil generic buy

  59. sildenafil 50 mg best price: VGR Sources – where to buy female viagra in us

  60. best viagra generic: VGR Sources – how to buy viagra in usa

  63. prescription viagra online usa: VGR Sources – sildenafil 50mg without prescription

  69. best price for viagra in uk: VGR Sources – where can i buy real viagra online

  72. viagra for women 2017: VGR Sources – sildenafil 100mg online canada

  73. where to buy viagra with paypal: VGR Sources – sildenafil 1mg

  75. sildenafil 100mg india: VGR Sources – female viagra in india price

  80. viagra medication online VGR Sources viagra canada for sale

  82. real viagra without prescription: VGR Sources – buy viagra 100mg

  86. where to buy sildenafil usa: VGR Sources – cost of viagra in usa

  92. viagra for sale in india VGR Sources cheapest generic viagra prices online

  93. online viagra cheap: VGR Sources – cheap viagra online fast shipping

  94. cheapest sildenafil india: VGR Sources – buy viagra in us online

  99. online pharmacy viagra no prescription: VGR Sources – viagra 100 mg price canada

  101. average price of sildenafil in usa 100mg VGR Sources 100mg viagra price

  102. how to buy sildenafil online usa: VGR Sources – order sildenafil uk

  103. viagra online from canada: VGR Sources – sildenafil 25 mg india

  111. Predni Pharm: PredniPharm – average cost of generic prednisone

  114. can you take phentermine and semaglutide together: SemagluPharm – groupon semaglutide

  115. lipitor dizziness vertigo: LipiPharm – picture of atorvastatin 20 mg

  116. atorvastatin nursing implications LipiPharm LipiPharm

  123. FDA-approved generic statins online: LipiPharm – Lipi Pharm

  128. CrestorPharm: CrestorPharm – rosuvastatin side effects weight gain

  130. SemagluPharm: Semaglu Pharm – what are the most common side effects of rybelsus

  134. Thanks for sharing. I read many of your blog posts, cool, your blog is very good.

  141. Semaglutide tablets without prescription SemagluPharm Rybelsus for blood sugar control

  146. buy prednisone 20mg without a prescription best price: PredniPharm – prednisone pill prices

  147. prednisone brand name india: Predni Pharm – prednisone 200 mg tablets

  148. prednisone purchase online: Predni Pharm – fast shipping prednisone

  162. can you buy prednisone over the counter uk Predni Pharm cost of prednisone 10mg tablets

  167. FDA-approved generic statins online Lipi Pharm Lipi Pharm

  168. prednisone oral: PredniPharm – can you buy prednisone over the counter in usa

  191. is 5mg of rosuvastatin a low-dose Crestor Pharm Over-the-counter Crestor USA

  199. Crestor Pharm: CrestorPharm – Buy cholesterol medicine online cheap

  201. Atorvastatin online pharmacy: LipiPharm – Lipi Pharm

  203. What i do not understood is in fact how you are no longer really a lot more smartly-appreciated than you may be now. You are very intelligent. You understand thus significantly on the subject of this matter, made me for my part imagine it from so many various angles. Its like men and women are not interested except it is something to accomplish with Girl gaga! Your own stuffs nice. All the time deal with it up!

  208. medicine in mexico pharmacies: Meds From Mexico – best online pharmacies in mexico

  218. I have fun with, result in I discovered just what I was looking for. You have ended my four day long hunt! God Bless you man. Have a nice day. Bye

  242. Rask Apotek: Rask Apotek – glassflaske med pipette apotek

  256. EFarmaciaIt: EFarmaciaIt – bartolini trasporto cani prezzo

  280. crema travocort cosa serve: EFarmaciaIt – ozempic 2 mg prezzo

  290. Г¶versГ¤tt engelska till svenska app: Svenska Pharma – kГ¶pa antibiotika receptfritt

  299. medicijnen kopen met ideal: apotheke – medicijn online

  326. dokter online medicijnen bestellen: MedicijnPunt – MedicijnPunt

  342. apotheek on line: Medicijn Punt – online medicijnen kopen zonder recept

  350. Adorei este site. Pra saber mais detalhes acesse o site e descubra mais. Todas as informações contidas são conteúdos relevantes e exclusivos. Tudo que você precisa saber está ta lá.

  396. PharmaConnectUSA: Tizanidine – target pharmacy prednisone

  400. Pharma Jetzt: Pharma Jetzt – online apotheke versandkostenfrei auf rechnung

  438. medicatie bestellen online: apotheke – apotek online

  439. pharmacie homГ©opathique rue de la pompe: Pharma Confiance – laboratoire caudalie

  441. I’ve been browsing on-line more than 3 hours nowadays, yet I by no means found any interesting article like yours. It?¦s pretty price enough for me. Personally, if all site owners and bloggers made just right content as you probably did, the net will probably be a lot more useful than ever before.

  447. best canadian pharmacy CanRx Direct online canadian pharmacy reviews

  451. canadian pharmacy online ship to usa CanRx Direct canada pharmacy online legit

  453. medication from mexico pharmacy: TijuanaMeds – TijuanaMeds

  457. canadian pharmacy world reviews: CanRx Direct – canadian pharmacy ratings

  463. pharmacies in canada that ship to the us CanRx Direct recommended canadian pharmacies

  464. I am really loving the theme/design of your weblog. Do you ever run into any browser compatibility problems? A handful of my blog readers have complained about my site not operating correctly in Explorer but looks great in Safari. Do you have any suggestions to help fix this problem?

  467. canadian pharmacy in canada: CanRx Direct – canadian pharmacy reviews

  479. Well I truly liked studying it. This information offered by you is very useful for good planning.

  509. can you buy viagra in a pharmacy: RxFree Meds – RxFree Meds

  543. risperidone online pharmacy: RxFree Meds – national pharmacies

  555. viagra internet: viagra buy – farmacia cerca de mi 24 horas

  558. RxFree Meds: RxFree Meds – inducible clindamycin resistance in staphylococcus aureus isolated from nursing and pharmacy students

  566. legitimate online pharmacy cialis: RxFree Meds – ambien pharmacy price

  570. mexican border pharmacies shipping to usa: MexiMeds Express – buying prescription drugs in mexico

  575. buying prescription drugs in mexico: MexiMeds Express – medication from mexico pharmacy

  586. IndoMeds USA: IndoMeds USA – buy prescription drugs from india

  592. pharmacies in mexico that ship to usa mexican rx online buying prescription drugs in mexico

  635. It’s perfect time to make some plans for the future and it’s time to be happy. I’ve read this post and if I could I desire to suggest you few interesting things or advice. Maybe you can write next articles referring to this article. I wish to read even more things about it!

  636. It’s appropriate time to make some plans for the future and it is time to be happy. I have read this post and if I could I want to suggest you some interesting things or advice. Perhaps you could write next articles referring to this article. I desire to read even more things about it!

  637. It is the best time to make some plans for the future and it is time to be happy. I have read this post and if I could I wish to suggest you some interesting things or suggestions. Perhaps you could write next articles referring to this article. I want to read more things about it!

  638. It’s perfect time to make some plans for the future and it’s time to be happy. I’ve read this post and if I could I want to suggest you some interesting things or suggestions. Perhaps you could write next articles referring to this article. I wish to read even more things about it!

  639. It’s the best time to make some plans for the future and it is time to be happy. I have read this post and if I could I want to suggest you few interesting things or tips. Maybe you could write next articles referring to this article. I want to read more things about it!

  640. Hello just wanted to give you a quick heads up. The text in your
    post seem to be running off the screen in Safari.
    I’m not sure if this is a format issue or something to do with
    browser compatibility but I figured I’d post to let
    you know. The design and style look great though!
    Hope you get the problem solved soon. Thanks
    https://bet168-vn.com

  642. It’s appropriate time to make some plans for the future and it’s time to be happy. I have read this post and if I could I wish to suggest you some interesting things or suggestions. Perhaps you can write next articles referring to this article. I desire to read more things about it!

  644. It’s the best time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I wish to suggest you some interesting things or tips. Perhaps you can write next articles referring to this article. I want to read even more things about it!

  645. It’s the best time to make some plans for the future and it’s time to be happy. I’ve read this post and if I could I want to suggest you some interesting things or advice. Maybe you can write next articles referring to this article. I desire to read more things about it!

  647. I like what you guys tend to be up too. This type of clever work and exposure! Keep up the excellent works guys I’ve included you guys to my personal blogroll.

  648. Everyone loves what you guys are usually up too. This kind of clever work and exposure! Keep up the awesome works guys I’ve included you guys to my personal blogroll.

  649. This is a topic which is near to my heart… Take care! Where are your contact details though?

  650. I like what you guys are up too. This sort of clever work and exposure! Keep up the very good works guys I’ve included you guys to my own blogroll.

  651. I really like it when people get together and share views. Great site, stick with it!

  652. sildГ©nafil 100 mg prix en pharmacie en france PharmaDirecte sildenafil pfizer 100 prix

  654. I like what you guys are up too. Such clever work and reporting! Keep up the terrific works guys I’ve incorporated you guys to my blogroll.

  655. These are genuinely great ideas in about blogging. You have touched some pleasant points here. Any way keep up wrinting.

  656. travocort pomata prezzo: OrdinaSalute – coaprovel 150/12.5 prezzo

  657. These are actually great ideas in on the topic of blogging. You have touched some nice things here. Any way keep up wrinting.

  658. These are in fact impressive ideas in regarding blogging. You have touched some pleasant things here. Any way keep up wrinting.

  662. se pueede comprar ambroxol sin receta: Clinica Galeno – comprar naltrexona sin receta

  665. Hi there just wanted to give you a quick heads up. The text in your content seem to be running off the screen in Chrome. I’m not sure if this is a formatting issue or something to do with web browser compatibility but I thought I’d post to let you know. The layout look great though! Hope you get the problem fixed soon. Thanks

  666. Woah! I’m really digging the template/theme of this site. It’s simple, yet effective. A lot of times it’s challenging to get that “perfect balance” between usability and appearance. I must say you have done a fantastic job with this. In addition, the blog loads very quick for me on Safari. Exceptional Blog!

  669. Hey would you mind letting me know which hosting company you’re utilizing? I’ve loaded your blog in 3 completely different internet browsers and I must say this blog loads a lot faster then most. Can you suggest a good hosting provider at a reasonable price? Many thanks, I appreciate it!

  670. This is a topic that’s close to my heart… Many thanks! Exactly where are your contact details though?

  671. Thank you for the good writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! However, how could we communicate?

  672. Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! However, how could we communicate?

  673. Everyone loves it whenever people come together and share views. Great blog, continue the good work!

  674. Thank you for the good writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! However, how could we communicate?

  675. Woah! I’m really loving the template/theme of this website. It’s simple, yet effective. A lot of times it’s difficult to get that “perfect balance” between superb usability and visual appeal. I must say you’ve done a fantastic job with this. Also, the blog loads extremely quick for me on Opera. Superb Blog!

  677. Hey there would you mind stating which blog platform you’re working with? I’m looking to start my own blog in the near future but I’m having a difficult time deciding between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for something completely unique.

  678. I enjoy what you guys are usually up too. This kind of clever work and reporting! Keep up the terrific works guys I’ve included you guys to blogroll.

  681. I like what you guys tend to be up too. This kind of clever work and reporting! Keep up the terrific works guys I’ve you guys to my own blogroll.

  683. mГ©dicament pour tomber enceinte pharmacie sans ordonnance PharmaDirecte acheter selincro en ligne sans ordonnance

  684. viagra commander: PharmaDirecte – mГ©dicament pour grossir en pharmacie sans ordonnance

  685. I love what you guys are up too. This kind of clever work and reporting! Keep up the very good works guys I’ve included you guys to my blogroll.

  698. Online medicine home delivery: IndiaMedsHub – п»їlegitimate online pharmacies india

  699. pharmacy website india: IndiaMedsHub – online shopping pharmacy india

  701. no prescription online pharmacy ua products percocet ExpressCareRx ExpressCareRx

  714. https://okebet-ph.com’s 24/7 customer service team is always here to assist with any concerns you may
    have. Our professional team is trained to handle a wide range
    of inquiries and provide prompt, efficient solutions.
    Whether you need assistance with account management, promotions, or any other aspect of our platform, we are always available to make sure you get the help you
    need in a timely manner.

  718. amoxicillin mexico online pharmacy: MediMexicoRx – rybelsus from mexican pharmacy

  725. online shopping pharmacy india IndiaMedsHub top 10 pharmacies in india

  790. For the reason that the admin of this website is working, no uncertainty very soon it will be famous,
    due to its quality contents.

  791. A https://qqq-bet-br.com renovou seu app para oferecer o melhor.
    Mais velocidade nos carregamentos. Com suporte 24h direto do aplicativo.

    Tenha o controle da sua diversão na palma
    da mão.

  795. Quer mais agilidade nas apostas? Baixe o app https://stake-br.com. A navegação é rápida.
    Interface responsiva, você se sente dentro do cassino.
    Instale e comece a ganhar.

  797. Hướng Dẫn Đăng Ký kubet Cho Người Mới – Đơn Giản, Dễ Dàng

  817. can you take paxil and gabapentin together: NeuroRelief Rx – where can i get gabapentin

  819. anti-inflammatory steroids online: ReliefMeds USA – prednisone 20mg by mail order

  821. how can i get clomid without insurance Clomid Hub Clomid Hub Pharmacy

  833. gabapentin abuse in prison populations: NeuroRelief Rx – can stopping gabapentin cause insomnia

  844. Simply wanna comment on few general things, The website design and style is perfect, the subject material is real good. “Crime does not pay … as well as politics.” by Alfred E. Newman.

  846. WakeMeds RX: WakeMeds RX – prescription-free Modafinil alternatives

  847. order cheap clomid no prescription: Clomid Hub Pharmacy – can you buy cheap clomid no prescription

  848. smart drugs online US pharmacy WakeMedsRX safe Provigil online delivery service

  850. prescription-free Modafinil alternatives: Wake Meds RX – affordable Modafinil for cognitive enhancement

  851. order amoxicillin no prescription: Clear Meds Direct – antibiotic treatment online no Rx

  855. gabapentin oral capsule 300 mg information: NeuroRelief Rx – NeuroRelief Rx

  874. canadian pharmacy world: CanadRx Nexus – pharmacy canadian superstore

  898. Thank you, I have recently been looking for information about this
    subject for a while and yours is the best I have found out so far.

    However, what concerning the bottom line?
    Are you positive in regards to the supply?

  901. Hey I know this is off topic but I was wondering if you knew of
    any widgets I could add to my blog that automatically
    tweet my newest twitter updates. I’ve been looking for a plug-in like
    this for quite some time and was hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

  902. MexiCare Rx Hub: MexiCare Rx Hub – legit mexican pharmacy without prescription

  912. Good day! I could have sworn I’ve visited your blog
    before but after looking at a few of the posts I realized
    it’s new to me. Anyways, I’m certainly delighted I
    discovered it and I’ll be bookmarking it and checking back frequently!

  915. mexican drugstore online: MexiCare Rx Hub – medication from mexico pharmacy

LEAVE A REPLY

Please enter your comment!
Please enter your name here